The holiday shopping season is already gathering pace, and Black Friday deals are appearing weeks before the main event. From Apple devices and wireless headphones to smart doorbells, streaming equipment and home technology, shoppers in the United States can already find discounts across several popular brands.
Black Friday 2026 falls on November 27, but retailers are spreading promotions across much of November. Amazon has confirmed that its Black Friday Week and Cyber Monday event will run from November 19 through November 30, while early offers are already available from Amazon and other retailers.
For shoppers planning to upgrade their gadgets or buy holiday gifts, the early sales provide an opportunity to compare prices before the busiest shopping days arrive.
When is Black Friday 2026?
Black Friday takes place on the Friday after Thanksgiving in the United States. In 2026, the shopping event falls on:
| Shopping event | Date |
|---|---|
| Black Friday | November 27, 2026 |
| Cyber Monday | November 30, 2026 |
| Amazon Black Friday Week begins | November 19, 2026 |
| Amazon Cyber Monday event ends | November 30, 2026 |
The shopping period has expanded beyond a single day. Many retailers now introduce early offers, limited-time promotions and additional discounts throughout November.
Best early Black Friday tech deals to watch
Several products are already appearing in early-sale roundups. The following examples were reported by deal publications on November 10 and 11. Prices are in US dollars and can change depending on the retailer, stock and promotional period.
| Product | Reported sale price | Previous price |
|---|---|---|
| Apple iPad 11-inch | $400 | $449 |
| Apple AirPods Pro 3 | $199 | $249 |
| Apple AirTags 4-pack | $70–$80 | $99 |
| Ring Battery Doorbell 2K | $40 | $99 |
| Bose QuietComfort Headphones | $299 | $359 |
| Rove R2-4K Dual Dash Cam | $150 | $250 |
These are examples of reported early offers, not guaranteed prices for every store or throughout the full Black Friday period. Check the retailer’s live listing before purchasing.
Apple deals: iPads, AirPods and AirTags
Apple products are among the most closely watched purchases during the holiday shopping season. Discounts on popular accessories and devices can make November a useful time to compare prices.
Reported early offers include the 11-inch iPad at around $400, AirPods Pro 3 at $199 and a four-pack of AirTags at prices ranging from $70 to $80.
Shoppers considering an Apple purchase should compare the current offer with the product’s usual selling price. A discount from the manufacturer’s suggested retail price does not always mean the product is at its lowest historical price.
Amazon Black Friday sale: What shoppers can expect
Amazon’s official Black Friday Week and Cyber Monday event is scheduled to run from November 19 through November 30.
The company says the event will feature millions of deals across electronics, beauty, fashion, toys, home products and other categories. Selected electronics from brands including Samsung, Bose and Anker are advertised with discounts of up to 35%.
Amazon also plans daily themed deal drops. Its announcement says selected limited-time offers could reach discounts of up to 60% on Black Friday and Cyber Monday, with special drops scheduled for midnight and 8 a.m. Pacific Time on those days.
The company says new offers will appear throughout the event, so shoppers may want to check product prices more than once rather than assuming the first discount will be the best.
Bose and headphone deals
Headphones are another popular category during Black Friday. Early offers reported by deal publications include Bose QuietComfort Headphones for around $299, compared with a listed previous price of $359.
Other audio products, including Sony and Soundcore headphones and speakers, have also appeared in early-sale roundups.
Before choosing a pair, shoppers should consider comfort, battery life, noise cancellation, sound quality and compatibility with their devices. A larger percentage discount does not necessarily make one model a better purchase than another.
Ring and smart-home security deals
Smart-home products are also attracting early discounts. One reported offer places the Ring Battery Doorbell 2K at approximately $40, compared with a previous price of $99.
Amazon’s broader Black Friday promotions also include smart-home devices, televisions and other connected products.
Before purchasing a smart doorbell or security camera, check its installation requirements, subscription features, storage options, Wi-Fi compatibility and whether the device works with an existing smart-home setup.
Which retailers are starting their sales early?
Black Friday is no longer limited to one retailer or one weekend. The following dates and announcements offer a snapshot of the 2026 shopping calendar.
| Retailer or event | Reported schedule |
|---|---|
| Best Buy | Early deals began November 6; its announced doorbuster period starts November 19 |
| Amazon | Black Friday Week and Cyber Monday: November 19–30 |
| Walmart | Early Black Friday event scheduled for November 12–15 |
| Costco | First holiday savings round runs through November 15; another round begins November 16 |
| Kohl’s | Black Friday Week scheduled for November 22–28 |
Retailer schedules and participating offers may change. Shoppers should check official store pages for the latest terms and availability.
Should you buy early or wait until Black Friday?
There is no single answer for every product. Buying early can make sense when a discount is attractive, the item is needed soon or stock is limited. Waiting may be worthwhile when a product is not urgent and there is a reasonable chance of a stronger offer later in the month.
A few practical checks can help:
- Compare historical prices: Check whether the sale price is genuinely competitive rather than relying only on the advertised percentage discount.
- Check other retailers: The same product may be discounted elsewhere, even before the main event.
- Read the return policy: Holiday purchases may have different return deadlines or conditions.
- Check product specifications: Confirm the model number, storage capacity, generation and included accessories.
- Watch for limited-time offers: Some promotions can end early or sell out.
- Avoid unnecessary purchases: A discount is only useful when the product meets a genuine need.
Black Friday 2026: Frequently asked questions
When is Black Friday 2026?
Black Friday 2026 falls on Friday, November 27, the day after Thanksgiving in the United States.
When does Amazon’s Black Friday sale begin?
Amazon’s Black Friday Week and Cyber Monday event begins on November 19 and runs through November 30, 2026.
Are Black Friday tech deals already available?
Yes. Early offers have been reported on Apple products, Ring devices, headphones, dash cameras and other technology products. Prices and availability can change.
Which tech brands are worth watching?
Apple, Amazon, Bose, Ring, Samsung, Anker and other popular electronics brands are appearing in early-sale announcements and deal roundups.
Is it better to shop on Black Friday or Cyber Monday?
It depends on the product and the offer. Some discounts appear before Black Friday, while other promotions may arrive during Black Friday weekend or Cyber Monday. Comparing prices throughout the season is a sensible approach.
Final thoughts
Black Friday 2026 is still ahead, but the technology deals season is already underway. Early discounts on Apple devices, Bose headphones, Ring smart-home products and other gadgets give shoppers a chance to compare prices before November 27.
Amazon’s confirmed November 19–30 event will bring another major wave of promotions, with additional deals expected across electronics and other categories. The smartest approach is to research products in advance, compare genuine selling prices and buy when an offer represents good value.
Deal availability and prices can change without notice. This article covers the US Black Friday shopping season; product availability, pricing and delivery options may differ in other countries.